Vision & Mission

22

Vision

Fresh Fruit Mart LLC is working in the field of fruits, vegetables and dates sales and distribution operations through focusing on its brand, strategic Partners, customers and consumers, to ensure customer and consumer total satisfaction through creating a professional management & marketing team, developing strategic alliances and deploying the needed human, knowledge, technological and financial resources.

Mission

Fresh Fruit Mart LLC maintain the leadership in the U.A.E market via excellence in Sales, "Competitive Marketing execution, and effective distribution". To deliver superior service and satisfy the needs of its business partners ensuring sustainable growth for both its partners and the company.

Business Objectives

HIGH VALUE SERVICE
Offer products that meet consumer's quality and value expectations. Maintain total customer/consumer satisfaction.
VIGOROUS MARKET PRESENCE
Achieve broad distribution base. Ensure effective point-of purchase presence and visibility.
KEEN MARKET INSIGHT
Understand consumer's genuine needs. Anticipate and monitor trends/development in market arena.
CONSUMER AND CUSTOMER ORIENTED MARKETING
Think strategic, balancing between long-term plans and short-term performances. Be creative, different and relevant. Keep competitive through creative use of Marketing information.